MARKFED Punjab- Strategy
Agriculture

Engaging as the Project Management Unit (PMU) to design and implement a comprehensive strategy aimed at enhancing revenue and brand positioning of ‘Sohna’- MARKFED Punjab’s flagship edible products brand through end-to-end value chain interventions.

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Our Impact

Khichdi Premix Tender procured under the Integrated Child Development Scheme (ICDS) through end-to-end support.
Marketing and branding strategy for the Sohna brand developed and social media and branding agency onboarded.
Distribution and on-ground sale model desgined for the brand to enter into untapped markets.

MARKFED Canneries at Jalandhar for Ready to Eat products

Sohna products being exported to countries with large indian diaspora

Area under contract farming of ingriedients being used for producing SOHNA products

Our Initiatives

Designed End-to-End Product Strategy to Boost Sales
Designed product strategy for high performing products across the entire value chain covering both forward and backward linkages to drive net sales growth, with a focus on identifying new sales channels and strengthening existing ones (general trade, modern trade, exports, and institutional sales).
Enhanced Efficiency and Transparency in Procurement
Standardised procurement processes by developing detailed SOPs, procurement calendars, and real-time procurement trackers to ensure efficiency and transparency.
Enhanced Visibility and Sales Through Strategic Outreach
Strengthened marketing and outreach including designing brand collaterals, expanding social media presence, revamping the website, enabling onboarding on e-commerce and quick commerce platforms and HR restructuring.
Strategic Plan for Asset Revenue Generation
Developed a comprehensive plan for identification, geo-mapping, optimal utilization, and monetization of MARKFED’s existing physical assets.
Designed Export Roadmap for Select Products
Formulated an export roadmap through policy reviews, market identification, regulatory guidance, and a pilot study to evaluate export readiness for select products.

Insights